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Behind the Scenes: AW25 ACTIVE LIVING

Every collection tells a story, and this time we wanted to capture the essence of Active Living through movement in different everyday settings. The vision came to life with the Danish creative agency MOON, who produced and directed the shoot with their signature eye for detail and storytelling. The crew: Creative Direction: Frederik Bjerregaard (MOON)Producers: […]

Behind the Scenes in Hoddevika: Shooting our Basics & AW25 Collection

Earlier this summer, we packed our bags and headed west to the coast of Hoddevika – for a few days of shooting, yoga, relaxing and exploring. Hoddevika is one of those rare places where time slows down. With its dramatic nature, white sand, and perfect waves, it felt like the ideal backdrop for capturing what […]