Earlier this summer, we packed our bags and headed west to the coast of Hoddevika – for a few days of shooting, yoga, relaxing and exploring.

Hoddevika is one of those rare places where time slows down. With its dramatic nature, white sand, and perfect waves, it felt like the ideal backdrop for capturing what Run & Relax is all about: movement, flow, balance and steps outside the comfort zone.

This time, we focused on our much-loved basics and a first look at our upcoming AW25 collection. We brought pieces that transition well from the city to the coast, from surf to yoga, and from the cold season to warmer weather. Flared tights, cozy knit layers, new textures and earthy tones – all made to fit the true Run & Relax lifestyle.

We were blessed with magical conditions: late golden hours, sunny weather, and even a few waves for a quick dip between takes. Nothing beats walking barefoot through the grass, wrapped up in soft materials, stretched out in the sand after a long day on set.

This was truly so much more than just a shoot. It was a reminder of what we’re always seeking more of: a slower pace, deeper breaths, and clothes that support it all.

Scroll down for a little glimpse behind the scenes – and a sneak peek of what’s to come🤭